This is a vintage advertising collectable from the late 1970s.
It is a little plastic cookie or gingerbread cutter - and it takes the shape of Homepride Fred - who was used by Homepride Flour to advertise its products back in the 1960s and 1970s.
The cutter is still in its original packaging - and is in excellent vintage condition.
The packaging is quite simple - with a clear bubble pack on the front - and on the reverse are recipes and details of how to make gingerbread. The recipe is for 16 large and 35 small gingerbread men. The cutters were made in Hong Kong.
The packet is dated 1979.
I have taken a lot of images for your inspection - these cutters are now rather rare and this is reflected in my price.
IT HAS FREE POSTAGE IN THE UK.